Are you dreaming of getting clients and earning passive income by showcasing your creative designs on social media platforms, but you don’t know where and how to begin?
We got you! This is a comprehensive guide on social media for graphic designers in India. It offers tips on showcasing graphic design work on social media.
If you are a graphic designer in India, there is vast potential to earn passive income and clients from it. DataReportal released a report on how many social media users are active in the country. According to their reports, there are 462.0 million active social media users as of early January 2024.
So, how do you use social media channels for your graphic design promotion? To learn all the tips and tricks, read till the end!
Choosing the Right Platform to Showcase Your Design
When showcasing your creative designs, choosing the right social media channel is crucial for your graphic design marketing. Let’s go into the channel one by one!
1. Behance
Behance has about 50 million users globally and is one of the most powerful online platforms for graphic design marketing. Here, you can connect with other designers and learn about how they promote their designs and get the chance to be discovered by potential clients.
2. Instagram
Are you thinking about how effective Instagram is for graphic designers?
Instagram is the perfect social media platform for graphic designers, with 362.9 million active users. You can upload high-quality visual images and hashtags to hook your audience and take the chance to attract potential customers.
3. Pinterest
You can use Pinterest to create broads to showcase portfolio pieces and gain inspiration. Moreover, in India alone, there are 498 million monthly active users, making it the perfect platform to share content and images by using targeted keywords to connect with your possible audience searching for inspiration.
4. LinkedIn
The best social media platform for graphic design promotion is LinkedIn. As of January 2024, 120.0 million users are providing you with the platform to build your portfolio, connect with other professional graphic designers and connect with business owners in India who might be hunting for skilled graphic designers like you. Here, you can create a profile, connect with individuals or groups with the same interests as you, and showcase your tips and tricks with others.
5. Dribbble
Dribbble is like Behance and is a design-focused platform where you can connect and showcase your portfolios with individuals with the same interests and attract possible clients. Connect and get involved in creative challenges to showcase your designs.
Now that we know where to begin, what is the new move? We will explore the next topic: how to get noticed by potential clients or customers.
How to Get Clients on Social Media for Graphic Designers
After choosing the perfect platform to market your graphic design, it’s time to move on to the next phase. Here are some tips for showcasing your work on social media.
1. Building Graphic Design Portfolio
Are you thinking like that: ‘Now I have an account, my clients or customers will approach me?’
Well, you are wrong! You must build an excellent portfolio to showcase your work to potential clients. You are losing out on some good clients if you don’t have a portfolio. So, the best thing about choosing the right social media platform to upload your designs is to showcase them to your audiences and get hired or even work as a freelancer.
Always remember that building a good portfolio is your green card for attracting clients. So, polish it and share your diverse skills through your designs.
2. Learn Graphic Design Skills
Nothing is lost by enrolling yourself in your graphic design course. Upscaling your skills will help you land a good-paying job as a graphic designer.
One of Delhi’s best places to learn graphic design is H1 Tags! You don’t need a degree or other qualifications to learn the skills here. All you need is your passion to learn and take your career further. Moreover, under the wings of skilled trainers, you will learn from the basics to the advanced levels through theory and practical classes. We also provide paid internships for our students, providing the opportunity to learn and earn simultaneously, plus placement assistance.
Master the top graphic design tools, such as Figma, Adobe Photoshop, Indesign, Canva, CorelDRAW, Pixlr, Illustrator, etc., to help you create high-quality visuals that will increase your chances of getting noticed by potential customers or businesses.
Also Read: Digital Marketing vs. Traditional Marketing: What is Best for Your Career?
Top Social Media Strategies to Follow as a Graphic Designer
Here are some tips on using social media for graphic designers who want to advance their careers or professions. Apply these strategies to your work!
1. Tailoring Your Content
One of the first steps to keep in mind when showcasing your design is not to post random things. Posting anything or everything in your account will not help you, so instead, tailor your content according to your audience and the platform you are uploading it to. In addition, use proper hashtags and keywords to attract possible audience/clients and post consistently.
2. Engage and Connect with Your Audience
Nobody wants to continue working with you if you give a cold shoulder. So, ensure you engage with your audiences by replying to their inquiries and comments. Also, like, Comment on, and Share other designers’ work, collaborate with different designs, and participate in challenges.
3. Personal Branding
The question is, what are the benefits of social media branding for designers?
Through personal branding, you increase your chances of increasing your visibility and credibility. Sharing your knowledge and personal experiences related to your profession will help in building trust among your viewers as a trustworthy person.
4 Tips to Showcase Graphic Design Work on Social Media
Here are some fantastic ways to showcase your creativity and work on social media platforms.
- Make sure you are using high-quality images to make it look professional.
- Share your design process to give insights to your viewers on how you do your work and what methods you use.
- Build trust and credibility with your audiences by posting your client testimonies.
- Allow your audience to find your work or design easily by uploading stories on your Instagram story.
Bottom Line
Social media can be game changers for graphic designers, allowing them to promote their designs more effectively, increase visibility and reach, and attract potential customers/clients. So, make sure you have chosen the right platform to showcase your skills and continuously work on enhancing your graphic design skills by enrolling in a graphic design course at H1 Tags in Pitampura.
Also, remember that social media branding for designers is all about consistency, engagement, and showcasing the best of your work to increase your visibility and credibility and grow your career.
FAQs
1. Do graphic designers need social media?
Yes, as a graphic designer, you need a social media account to showcase your work, build a personal brand, connect with potential clients, and stay updated with industry trends. It offers you a platform for higher visibility and engagement.
2. Is Behance better than Instagram?
Both platforms have unique benefits depending on your goals and audiences. Here are the differences between these social media platforms: Behance is tailored to showcase detailed portfolios and network with other professionals. Instagram offers broader audience engagement and real-time interaction.
3. Which tool is best for graphic design?
Tools like Photoshop, Illustrator, and InDesign are considered the best tools for graphic design, offering comprehensive features for creating high-quality, professional designs across various mediums.
4. How to create a social media graphic design?
You can start by defining your content and audience using tools like Canva or Adobe Spark for templates or Photoshop to create customised designs. Also, maintain the same brand voice with colours, fonts, and logos, and ensure your design is visually appealing.
5. Is graphic design profitable?
The graphic design profession can be highly profitable, especially with the increasing demand for experienced graphic designers across various sectors in India. However, success depends on your skill level, experience, niche specialisation, and how effective your social media marketing strategies are. To make a job search and to earn better or to start a freelancing job, learn graphic design skills by enrolling at H1 Tags, a graphic design course in Pitampura.